Man Buys Present
I said here that I would blog about ‘things that make life interesting’ so let me introduce Man Buys Present:
The whole “just for men” concept is a tried and tested formula and one that seems to have huge success as a marketing tool – you just need to look at the Yorkie ”It’s not for Girls” campaign to get a hint of that.
Someone get me a Yorkie...
So when Windsor-based @ManBuysPresent added me on Twitter earlier this week I, being a girl, obviously had to go and have a look.
The concept is simple. (And one I imagine must have been dreamt up by a man. If nothing else but for the use of the word legend on their homepage.)
- They offer three gifts.
- Man – who may or may not be a) half watching football b) drinking a beer c) checking football scores on his i-phone – clicks which one he likes the look of most.
- Said gift is wrapped on his behalf and sent to a lady friend.
- It arrives all beautiful looking.
- He gets good boyfriend points for not many effort points. Win win all round.
OK so men aren’t actually meant to skip corners and get you an easy present, but I bet there are whole lot of them who pounce on Man Buys Present quicker than you can say Match of the Day.
Now the feminist in me should be outraged. Like the year I woke up on Valentines Day to find a trail of paper hearts going out into the garden to a picnic. Romantic? Yes. Until I found out he hadn’t painstakingly cut every single heart out of paper but in fact had bought a “ready made valentines day” in a box. Yup.
But in reality, with it’s cheeky charm, ManBuysPresent is a get out clause for the hours of trauma spent standing in a shop trying to find something she’s going to love. And boys, we do that too. Although the feminist in us may be going oh my god-I-cannot-believe-he-didn’t-cut-out-every-single-one-of-those-hearts-with-his-bare-hands, actually we kind of think it’s pretty clever that you found a nifty way to still impress us.
So when, not if, ManBuysPresent takes off you can bet there will be hundreds of beautifully wrapped presents pinging their way to the doorsteps all over the country. And hundreds of guys, sitting back in their arm chairs, tucking into a Yorkie and feeling like men. Rawr.
I spoke to these guys today – I love the concept, and I have a brother who would greatly benefit as his first point of call for his wife’s birthdays etc is currently me – I’m the one who trolls the internet and send him the link of buy this … here…credit card number here. Or as with the last birthday he was at Westfield and I was in Cheltenham looking at emailed pics of what he was looking at – this year I’m expecting facetime!
My product would be for gift box for babies, so an easy gift for his new nephew, niece, secretary etc. I like the idea and the fact that the girls running the show have back rounds in a male working environment makes me think it could work –
Good luck!
Ace that you had a chat with them today
Haha I have a friend who does exactly the same, he’s like “you’re a girl, you must know what girls like”. I am impressed he emails the pics across though, that’s dedication!
I realised yesterday from Twitter that it wasn’t an all-male team behind ManBuysPresent, I was surprised – and impressed! xx